House of Rose Aesthetics

House of Rose Aesthetics opened in June 2026 with four providers and a website that had to do several hard things at once: compete for local and AI-answer-engine visibility from day one, stay inside Florida healthcare-advertising law, never show a treatment price, and be editable by the owner without calling a developer.

We rebuilt the site on Astro and Sanity with a seven-type content architecture (services, concern guides, cost guides, comparisons, local-area pages, results and appointment information), typed structured data on every page, and Netlify's visual editor so the owner edits by clicking on the page. The practice's compliance rules became build-time tests: a public price, a missing license type beside a practitioner's name, or a banned phrase fails the build before it can ship.

• 25 service pages, 10 concern guides, 7 cost guides and 6 service-area pages, each with schema.org markup (29 types across 102 pages)
• Consent-aware measurement: first-party tag gateway, Google Consent Mode, verified lead events and offline-conversion plumbing
• Lead inbox inside the CMS, with attribution and a consent snapshot stored on every submission
• Retail checkout (Stripe, live Shippo rates, Resend emails) fully built and held back until the product line launches
• 294 automated tests plus Playwright checks on phone, tablet and desktop; every pull request gets an automated review
• A sister site for the practice's event space, House of Rose Events & Planning, designed and launched in nine days on the same identity

The site went live on 13 July 2026, twelve weeks after the rebuild began. Search impressions rose 13× over the following 60 days and the practice holds the top positions for its own name. Visitors stay: the average session runs over four minutes. Accessibility and speed are documented rather than assumed, with zero contrast failures across the whole site and a 96 performance score on the homepage.