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Flores Law Office

SEO and infrastructure work for an Indiana law firm on the platform they already had.

Flores Law Office Law firm — personal injury, criminal defense, family law Madison, IN March – June 2026 SEO, structured data, DNS, email and hosting

52 → 5 car accident lawyer madison indiana Ahrefs rank tracker, 4–18 May 2026
#2 Both wrongful-death terms for Madison Ahrefs rank tracker, 18 May 2026
27 of 40 Tracked keywords ranking Ahrefs rank tracker, May 2026
Flores Law Office homepage
The Problem

Flores Law Office had a WordPress site that Google barely understood: junk pages indexed, duplicate contact pages, auto-generated meta descriptions, an empty schema stub and no geographic signal in the titles. Behind the scenes, DNS records were misconfigured and mail was routed through the wrong proxy.

What We Built

Rather than rebuild, we worked inside the firm's existing stack. We cleaned up DNS, email and hosting records, delivered a page-by-page site intelligence handoff with eleven fixes ranked by impact, added LegalService and LocalBusiness structured data, rewrote titles and headings with geographic intent, and ran a 40-keyword rank tracker to measure every change.

  • DNS and email cleanup: correct MX, SPF and DMARC, proxied records fixed, stale AAAA records removed
  • 2,000-line site intelligence handoff with an evidence log tying every claim to a source
  • LegalService and LocalBusiness JSON-LD with a seven-county service area and practice-area catalog
  • Noindex on junk pages, one canonical contact page, rewritten meta descriptions
  • Social and boosted-post package with attorney-advertising disclaimers
The Result

Within two weeks of the schema and title work, "car accident lawyer madison indiana" moved from position 52 to 5, the firm reached #2 for both wrongful-death terms in its market, and 27 of 40 tracked keywords were ranking. The engagement concluded in June 2026.

In Detail

Flores Law Office homepage
The firm's WordPress site, which we optimised rather than replaced
Indiana serious injury practice page
The serious-injury page used as the template for practice pages
Flores Law Office homepage on a phone
Phone view

Built With

WordPress Hostinger Cloudflare Microsoft 365 Ahrefs
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